What is Market Research?

Market research is the process of collecting, analyzing, and interpreting information about your market, customers, competitors, and industry trends to make better business decisions.

Understand Customers

Explore your audience’s needs, preferences, behaviors, and satisfaction levels.

Evaluate Opportunities

Identify demand, trends, and whitespace to innovate or expand strategically.

Inform Decisions

Make confident decisions on pricing, product, branding, or go-to-market strategy.

Reduce Business Risk

Test concepts before launch to minimize costly mistakes and ensure market fit.

Types of Market Research

  • Primary Research: You collect data directly through surveys, interviews, or focus groups.
  • Secondary Research: Uses existing sources like reports, statistics, and publications.
  • Quantitative: Structured data that can be measured and analyzed statistically.
  • Qualitative: Open-ended data that explores attitudes, emotions, and motivations.

Common Research Methods

Online Surveys
Focus Groups
In-depth Interviews
Observation
Competitor Analysis
Social Listening